A few days ago, I was invited to a private cinema to watch the premiere of Burberry’s latest project, what I saw was nothing short of beautiful. Burberry premiered ‘The Tale of Thomas Burberry’, a new campaign that kicks off the festive season for the brand. Written by Matt Charman and directed by Asif Kapadia, ‘The Tale of Thomas Burberry’ comprises a three-minute cinematic trailer, which reimagines key events that have shaped the company’s history and values. Domhnall Gleeson stars as Burberry founder Thomas Burberry. Sienna Miller stars as Thomas’s fictional first love. Dominic West plays Sir Ernest Shackleton, the pioneering polar explorer who wore Burberry gabardine for three Antarctic expeditions. Lily James stars as pilot Betty Dawson, a fictionalised character inspired by the real life achievements of Betty Kirby-Green, who broke the world record in 1937 for a return flight from England to Cape Town in an aeroplane named ‘The Burberry’. Real life moments re-enacted in the film include Thomas’s invention of the weatherproof fabric gabardine, dressing the military, and outfitting polar explorers and pilots. Shot primarily at Shirburn Castle in Oxfordshire, the location served as the backdrop for the faithfully recreated First World War trenches, and Thomas’s workshop […]
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